But he says the majority of the account's images come from other sources. McGregor claims that 95% of the content on Social Chain's internal accounts is original, though this number is contested by other members of the team, who suggest it is lower without committing to a figure. "Someone who's off TV might ask for 50 quid. A global social media agency. Corporate Social Responsibility Is Essential to Supply Chain Success This includes Uptech AG, which focuses on blockchain technologies and the company builder BridgeMaker GmbH. Global Social Chain (GSC) is a cryptocurrency and operates on the Ethereum platform. But the originality of its content is questionable. By the time the hashtag dies down a few hours later, it will have appeared in nearly 40,000 tweets. End-to-end supply chain transparency is critical; sustainability initiatives must extend from raw materials sourcing, to last-mile logistics, and even to product returns and recycling processes. IGTV Tagged. Fitness Motivation has 1.68 million followers, Friends Reactions has 154,000, British Logic has 198,000, and Primary School Problems has 371,000. "At the time of its creation, I had been working multiple jobs while completing my undergraduate degree. less. Something for everyone interested in hair, makeup, style, and body positivity. We have identified four verticals for our own Direct-to-Consumer brands and are now focussing on Food, Home & Living, Beauty, and Fitness, using the efficiency of digital points of sale to increase the sustainable value of direct relationships with customers. A new parody account can be rapidly retweeted by its huge existing accounts, gaining tens of thousands of followers within hours. Their tweets are often rounded up by other websites, including BuzzFeed. Social Chain is like a startup studio but for social media brands. Expanding one’s connections with other people is a technique that can be used both for personal or business reasons. It's still a work in progress, but the group is clearly excited. Search, watch, and cook every single Tasty recipe and video ever - all in one place! Social Chain's online dominance is strengthened by the sheer scale of its network. I was overly stressed from a recent production night. Break down the social media value chain, and discover a seven-step social media strategy to unlock the power of social. The focus was on strong own brands and profitability in the e-commerce sector. The Only Way Is Essex's Maria Fowler, Geordie Shore's Vicky, and as many as 30 others have been involved, at a variety of different cost levels. As far as I know, they didn't acknowledge the theft at all.". The 21-year-old co-founder of the company doesn't sound particularly fazed by the news. Social Chain | Keeping brands at the forefront of what is possible. But this success has also been accompanied by numerous accusations of large-scale plagiarism and potentially troubling advertising practices. We deliver tangible results tha Welcome to Social Chain This is Social Chain, a social commerce platform that accelerates modern brands. Blockchain in the supply chain Blockchain technology is improving transparency and accountability across the supply chain. Knowing how hackers work enables a company to select the right tools and strategies to limit breaches, respond to in-progress attacks, and minimize risks. Obsessed with travel? ", Shortly after Bennett tweeted about his disappointment in the jokes being taken, Modern Potter, which was being run by Anderson, stopped tweeting. One of the company's content creators, Hannah Anderson, will tweet later that day about the hashtag, saying they did it "for the craic". Berragan's first Twitter page was Exam Problems, which he started when he was 16 and now has almost 70,000 followers. Despite only having been going for just over two years, Social Chain's influence over British social media is remarkable. "There'll be some desks, too," adds McGregor. I know enough about it to make funny stuff up about it. Before joining the Social Chain AG, Christian Senitz gained operational experience as Managing Director and CFO of EyeEm, a technology-based B2B marketplace for stock images. And in the case of this Grand National joke, the whole thing was lifted from another tweet less than 40 minutes after the original appeared. Part of the Social Chain team in their future office. This is Social Chain. What is blockchain technology? This is Social Chain. Reels. “A lot of social impact is about building it into … On 1 March 2021, he joined Social Chain AG as Chief Financial Officer, serving as second Board member jointly with Wanja S. Oberhof. The LoveChain is a social media and e-commerce platform that utilizes cutting edge blockchain technology giving users the opportunity to record, share and celebrate the key moments of … One of the highly successful hashtags that resulted ended up being "Thing More Likely Than Brazil Winning The World Cup", instead of "Things More Likely..." The flawed hashtag was still a hit, and was rounded up by Mashable, The Lad Bible, and the IB Times. Another, Sleepy Wings, broke through to tabloid newspapers such as the Daily Star, which described its popularity as causing "a meltdown on Twitter". Social Chain's most recent success was the Medieval Reacts account, which raced to more than a quarter of a million followers. The “social” supply chain also leverages supplier communities to make business decisions and improvements to the supply chain, think of your standard enterprise collaboration solutions but geared specifically at suppliers. SOCIAL CHAINS NETWORK We own all the big UK community Twitter channels, several celebrity channels, a mass blogging network and huge channels across Instagram and Facebook. Social Supply Chain Management Social supply chain management seeks to incorporate the social network, social interactions and social data to enhance relationship management with all stakeholders, in order to maximize value in the final market place at less cost to the supply chain as a whole. But even with these accounts, whether it's a Sims Logic tweet using a Tumblr post or a Hogwarts Logic tweet that came from another Tumblr post, it appears that taking content found on the web without attribution is not an uncommon practice at Social Chain. It's expanding to Instagram, and working with a number of YouTube stars to promote Social Chain's advertising campaigns on Twitter. In fact, he describes the culture of Twitter as one of inherent theft: "In the Twitter space, the issue of copying is like breathing. A sustainable supply chain is one that fully integrates ethical and environmentally responsible practices into a competitive and successful model. The focus was on strong own brands and profitability in the e-commerce sector. Making sense of complexity to scale your impacts. They post as though they have just discovered a new app or are using the product anyway. Read more But Bartlett doesn't think this is an issue. Anderson, who runs the account, says it isn't an ideal situation: "It's when I try to get as many tweets out as I possibly can, and I'll look somewhere for inspiration, but then other than that I'll go through old tweets and what's happened this week. Before joining the Social Chain AG, Christian Senitz gained operational experience as Managing Director and CFO of EyeEm, a technology-based B2B marketplace for stock images. With WAOW Group, Oberhof has been concentrating on working with talented founders and investors to transform innovative ideas into future-oriented business models worldwide since 2011. Social Chain is determined not to be limited by Twitter, or by the limits of its own accounts. Social Chain Treasury & Subledger, Finance, Yvonne Jones Luke Bailey is a senior editor for BuzzFeed UK and is based in London. After exiting an online venture called Wallpark with a collection of semi-sizable social media accounts, they eventually realised that large UK Twitter pages could be consolidated into a single group. Social media is a network of over 3.5 billion users that just love to share, seek, and create information. There's going to be at least one hammock. When there are negative responses, it's clear the audience has objected, and the content creators try to avoid repeating the mistake. Bennett says: "They didn't tweet at me with an apology, or say they were deleting it. With WAOW Group, Oberhof has been concentrating on working with talented founders and investors to transform innovative ideas into future-oriented business models worldwide since 2011. He moved to Berlin to become a certified tax advisor and later a certified auditor at Ernst & Young where he gained experience both in audit and transactional projects in Europe and in 2005/06 in New York. Another team member, Hannah Anderson, 22, says she just began making pages for fun. Social Chain's Twitter accounts are diverse, massive, and familiar to many British internet users. In much "If you tweet something out to that many people, you expect it to be redistributed," says Berragan. If an account doesn't work, it can be converted into a different account under a new name, with a new concept, with ease. In this perspective, they should be aware of the different available methods and tools that can be used to take socially responsible decisions. The innovative advertising method they use is known as influencer marketing, and when the product fits with the method, companies can see great success. "There were 300,000 tweets about it," says Anderson. Self care and ideas to help you live a healthier, happier life. ", In fact, Medieval Reacts has suffered from being copied itself, with dozens of accounts springing up in response, all using essentially identical names and even avatars. Although, as Berragan notes, "If they're actually replying, that's going to get the tweet more views anyway.". Social Chain becomes a public listed company on the Düsseldorf stock exchange through the merger of The Social Chain Group AG and Lumaland AG. "We started hunting for any other people like us, who'd built these large communities by accident, and we found them," says Bartlett. "I know we would have got a big payoff for it, but people are dying. Whether you are a member of the media, an investor, a customer or looking for a business opportunity, we are looking forward to your email. The digital supply chain is a new media term which encompasses the process of the delivery of digital media, be it music or video, by electronic means, from the point of origin (content provider) to destination (consumer). Let’s say you release a new product that is being distributed across a particular region, say California. ", "We have quite a strong moral compass," says Ash, describing how the team arrive at a consensus on what is acceptable and isn't. Its accounts reach millions of people every single day, many of whom don't realise there's a company behind them. He took Social Chain public aged 27, with the company currently valued at over £300m. Much of it, it turns out, has appeared on the internet before. A global social-first marketing agency. The last known price of Global Social Chain is 0.00947361 USD and is down -0.10 over the last 24 hours. So what does this mean? Chain Social Agency works with australia's best beauty, fashion & lifestyle brands from ASPECT Skincare, ANTON Jewellery, Bangn Body, Bondi Boost & more. A group of twentysomethings in Manchester are taking over Twitter in Britain, and making hundreds of thousands of pounds in the process. One early victim of this was Potter Today, an account that updates Harry Potter for the modern day. On 1 March 2021, he joined Social Chain AG as Chief Financial Officer, serving as second Board member jointly with Wanja S. Oberhof. To serve you with interest-based or targeted advertising. There are much more recent instances of this happening. But there are questions they need to answer about possible large-scale plagiarism and less than savoury advertising practices. Social Chain is a rapidly growing UK media company. Digital Marketing Services. As CEO of Lumaland AG – a role he assumed in spring 2018 – Oberhof used his entrepreneurial skills and managed to write a rapidly growing buy-build success story. Companies are using applications to track and trace materials back to the source, prove authenticity and origin, get ahead of recalls, and accelerate the flow of goods – in nearly every sector. "For us, it's been an ongoing thing, because we have to do that now," says Bartlett. Upon arriving at the facility, one thing the auditor will check for is that all workers are … Posts. That accrued 20,000 in the first week.". There are many, many more. Social Chain is meticulously focussed on leveraging its own media, unique products, disruptive marketing services, proprietary technology and first-party data capabilities to build and scale social media brands. We hold major institutions accountable and expose wrongdoing. less, Christian Senitz started his finance career in China in 2001. They had been watching last summer's World Cup closely, looking to capitalise on the global conversations happening on social media. In 2010, Christian moved to Luxembourg to assume a more operational role as part of the senior management of a Real Estate Fund. Blockchain is a shared, immutable ledger for recording transactions, tracking assets and building trust. According to Social Chain's founders, their top clients have spent in the region of £250,000–£280,000, while even the smallest campaign starts at £20,000. Global Social Chain has a current supply of 1,000,000,000 with 581,849,230.26506 in circulation. ", He also argues that Social Chain loses as much as it gains from copying: "The thousand people that copy us every single day, they gain followers which is going to help them on some level too. This includes Uptech AG, which focuses on blockchain technologies and the company builder BridgeMaker GmbH. The Social Chain AG is reshaping the world of brands and commerce. It's not just tweets that Social Chain seems to source from elsewhere. However, the size of the Social Chain network has led to its version growing faster and receiving a better response than any of the others. As a result, Social Chain can start a trend and direct the conversations of thousands of Twitter users with remarkable ease. But the supply chain doesn’t end Some of the firm's content creators, such as Cathal Berragan, are still making their way through university, and have a history of building big followings on Twitter. Social Chain jobs 628 open jobs Manager jobs 1,210,399 open job Director jobs 724,761 open jobs "Some of the TOWIE lot are are still on TV, and they can charge thousands and thousands of pounds," Bartlett tells BuzzFeed News. To better Its founders are keen to show BuzzFeed News their new office, which is replete with high ceilings and exposed brickwork. Christian Senitz started his finance career in China in 2001. We are a … This was the first step in us fulfilling our astronomical ambitions of creating the world’s first integrated social media company, combing our media business, which is the world’s most engaged social publisher (according to crowdtangle), with our own private label products. Launching UK-wide trends is familiar territory for Social Chain employees, almost all of whom are in their early twenties – or younger. Brand and Communications, Home & Living, Wanja S. Oberhof has been an entrepreneur and investor for over 15 years. Directly or indirectly, companies affect what happens to employees, workers in the value chain, customers and local communities, and it is important to manage impacts proactively. ", Some accounts do have content that could be considered questionable, such as Northerner Logic, which uses the word "chav" fairly frequently. "I was playing on The Sims, and I had 60,000 followers on my personal account. ", The Advertising Standards Authority (ASA) has previously investigated celebrities who tweeted about products without disclosing an interest – according to its guidelines, "marketing communications must be obviously identifiable as such". Over the past 25 years, there’s been a sweeping evolution in the social media domain and much change in how people and brands engage socially online. The creator of Potter Today, John Michael Bennett, told BuzzFeed News that he started it as a personal project to de-stress. Social Chain becomes Europe’s most engaged social publisher and launches its social marketing division, Social Chain Agency. Child Labor. The cyber kill chain helps understand and predict different stages of a cyberattack. Social Chain continues to grow internationally, announcing further acquisitions and consolidation of companies. Contact Luke Bailey at luke.bailey@buzzfeed.com. "We do it every time if the influencers have management," says Bartlett. The ASA told BuzzFeed News: "If any social media account (including celebrity and 'parody' Twitter accounts) are tweeting ads and it's not clear from the context that these are marketing communications, then they need to be labelled as an ad.". As CEO of Lumaland AG – a role he assumed in spring 2018 – Oberhof used his entrepreneurial skills and managed to write a rapidly growing buy-build success story. "There are loads of blogs and websites that have documented how weird they are in the past. TV celebrities have been involved as well, which is why Frankie Cocozza, the reality show contestant ejected from both The X Factor and Big Brother, happily tweets about new apps he's apparently a fan of. "With the parody accounts ... it's not been the case." We work across marketing, media, commerce and tech and keep brands at the forefront of what is possible. "You get used to it," says Bartlett, "and we don't complain any more – we don't chase them.". After the merger of the Social Chain Group AG with Lumaland AG, Oberhof became CEO of the newly formed The Social Chain AG in October 2019. Within the first few months of its existence, a similar account appeared, called Modern Potter, posting tweets that were identical to the original. The founders estimate that they own and control between 200 and 300 Twitter accounts, settling on 220 after some discussion. Its accounts reach millions of people every single day, many of whom don't realise there's a company behind them. To integrate with third party social media websites. The company was started by Steve Bartlett, 22, who dropped out of a business studies course at Manchester Metropolitan University after a single lecture; McGregor, who dropped out of his uni after a single meeting with Steve; and Ash Jones, who had been making money as a professional FIFA player. It was converted into a different Harry Potter-themed account, still run by Anderson as part of Social Chain. Social supply chain management seeks to incorporate social data, network, and interactions into the supply chain. Now in its 3rd edition, IBM’s Blockchain for They also maintain that there are different levels of originality depending on the account, and point to Sims Logic and Hogwarts Logic as examples of more original accounts. They're less concerned about flagging up which tweets are adverts on the parody accounts, something that doesn't appear to have been considered so deeply. Political Reactions, an account dedicated to mocking politicians, was started two days after very similar accounts had already been registered, and a large proportion of its initial content was taken directly from the existing accounts. Social Chain launches GLOW - The Beauty Convention which quickly becomes Europes largest Beauty Convention, driven by social media only. This massive scale and ability to completely take over online conversations has led to advertisers such as Asos and Haribo paying significant sums to Social Chain for brand promotion. "OK, it's trending," Dom McGregor says nonchalantly. At 27, Jones is easily the eldest in a company that boasts an average age of 22. "Thing More Likely Than Brazil Winning The World Cup". As of yet, none of their parody accounts have started flagging up specific tweets as being sponsored. Social Chain's three founders are acutely aware of this, and say they're investigating how celebrity tweets need to be marked up to ensure they do not contravene guidelines. Social Chain continues to win renowned awards in the digital marketing space, expands its product range and for the first time employs over 300 people in Germany, the UK and the US. My mother read the first four to me when I was a kid before she passed away, and I always found comfort in the books. Social Chain Agency opens another European headquarter in Germany and a US headquarter in New York, launching its first-party data and insights studio later that year. "Maybe six or seven out of 10 accounts are successful," says Berragan. None of the other people present, huddled around computers in a bland temporary office in the heart of Manchester, are particularly bothered, either. One promoted app, Tippy Tap, reached 100,000 downloads in the first eight hours of a campaign. He moved to Berlin to become a certified tax advisor and later a certified auditor at Ernst & Young where he gained experience both in audit and transactional projects in Europe and in 2005/06 in New York. In the same year its first direct-to-consumer product becomes a bestseller through social only, laying the foundation for today's chain. Meanwhile, British Logic, which has 198,000 followers, uses Reddit's British Problems subreddit extensively. For example, the highly successful tweet pictured above left is an almost verbatim copy of a very popular Tumblr post from a year ago. "It's something we're working out.". Social Minds: sochn.co/34iWiIA. Keeping brands at the forefront of what is possible. When I'm stressed, I fall back on an old favourite – the Harry Potter series. "There was a Tumblr post and it had all these medieval images," he says. Supply chain sustainability is defined as embedding environmental, social or corporate governance considerations as raw materials are sourced, converted to products and delivered to market. "I said we couldn't post about Ebola," says Bartlett. Between 2012 and 2019, Christian served as International CFO and later as SVP International Finance at Rocket Internet where he was actively involved in Rocket's IPO and later in the uplisting to the regulated market at Frankfurt Stock Exchange. Social Chain E-Commerce, Home & Living, Lars Werner Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me! "We made a worldwide trend with a spelling mistake in it," McGregor says. She brings up an incident that sparks laughter from around the table, one that captures the unusual online influence the group can have. Social Chain is a rapidly growing UK media company. On a Global Scale. It's just down the corridor in the same building as their current, temporary space. Businesses’ social license to operate depends greatly on their social sustainability efforts. Then they take stuff off me as well.". During his tenure, he also built the Venture Capital and the Venture Debt structures within Rocket. During his tenure, he also built the Venture Capital and the Venture Debt structures within Rocket. There have been instances where the entire concept of an account appears to have been lifted. This daily viral trick has not just helped them take over the British internet, it's earned them hundreds of thousands of pounds in the process. Those channels that we don’t own are part If you have ever found yourself following a parody account you have no memory of, this might be why. "So we rounded them all up in the UK, and all threw our communities together.". A basketball hoop is planned to take advantage of the wooden floors and a gap in the hanging lights. They're in the late stages of renovating it and are frustrated by the delays they've experienced getting it finished. California residents can opt out of "sales" of personal data. Wanja S. Oberhof has been an entrepreneur and investor for over 15 years. After the merger of the Social Chain Group AG with Lumaland AG, Oberhof became CEO of the newly formed The Social Chain AG in October 2019. A social network is defined as a chain of individuals and their personal connections. At present, there are around 30 employees, most of them full-time, split between Manchester and the rest of Britain. To observe your behaviors and browsing activities over time across multiple websites or other platforms. It only takes 26 minutes for the staff of Social Chain to push #YouKnowYoureBritishWhen to the top of Twitter's UK-wide trending list. As a marketer or business owner, how could you utilize this network in a way that produces great results for your business? Its structure allows businesses to mitigate social responsibility risks across the supply chain, developing plans for evaluating environmental and social compliance, as well as ethical sourcing and development. Each of them has had one request granted for a "luxury" to be put in. Our strategy and our actions are "Digital first – direct to customer": from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, and Fitness. Social Chain. A global social-first marketing agency. Social Chain is meticulously focussed on leveraging its own media, unique products, disruptive marketing services, proprietary technology and first-party data capabilities to build and scale social media brands. People come first at Social Chain. Social media channels have rapidly become … In 2010, Christian moved to Luxembourg to assume a more operational role as part of the senior management of a Real Estate Fund. Read more And in one recessed end, a mezzanine floor is to be added, some way off the ground, so they can build a slide that will lead into a ball pool. They also claim to be able to post from an even larger group of accounts they do not own but have relationships with – and say they can also use celebrities and YouTube stars to push their marketing messages when necessary. Nowadays, organisations need to be socially responsible by assessing their social impacts and/or performances and those of their supply chain actors in order to achieve competitive advantages. We keep brands at the forefront of what is possible. Dr. Robert Wagner Between 2012 and 2019, Christian served as International CFO and later as SVP International Finance at Rocket Internet where he was actively involved in Rocket's IPO and later in the uplisting to the regulated market at Frankfurt Stock Exchange. Reporting on what you care about. Europe's leading social media publishers combine to form a social publishing house called Social Chain. Berragan, who created Medieval Reacts, admits he had seen that post, as well as other images used on the account from Tumblr. In Germany it quickly becomes a leading influencer network by taking strongly growing talent under contract. Discover why businesses worldwide are adopting it. 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